Guerrilla Marketing: Week 3, Chapter 3

The nurse in me saw the memory crunch of words ending in ent and immediately wondered what an ear, nose and throat doctor had to do with marketing. And perhaps the nurse in me recognizes a lot of the information for marketing applies to nursing as well. 

What really stood out was the discussion on the Marlboro Man. Born in the early 70's and growing up through the 80's, I remembered the Marlboro Man ads, everywhere. Most specifically was a large picture in Union Station. To think how this campaign, with the right commitment, flourished throughout those years to become the number one cigarette is pretty ingenious. I also, sadly, remember my friends and I smoking Marlboro to be cool. I eventually quit after the realization nothing would ever make me look cool. 

What I began to wonder while reading this chapter, was how a small company would be able to use the same marketing techniques as those used for The Marlboro Man. This was answered later in the chapter with the example of the furniture company. When the small company has a foot-hold, that is the time to augment their approach by incorporating an assortment of marketing techniques as well as building the business. 

Levinson, J.C. (2007). Guerrilla marketing: Easy and inexpensive strategies for making big profits from your small business. Houghton Mifflin Company

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