Guerrilla Marketing: Chapter 8, Week 8

Growing up in the 70's/80's, anytime someone mentions how knowledge is important all I see is a rainbow and the words, "the more you know." But that is besides the point. Chapter 8 discusses the most important item any marketer can obtain, and that is information about their customers. 

The chapters main focus is on using surveys to obtain this information, and to be as detailed as possible in the questions. Levinson () makes some suggestions that appear bold (attempting to get information from customers who already use one of you competitors), but this information can prove invaluable for marketing. 

While the internet is also a treasure chest of valuable information, it is important to be sure the information you are receiving is accurate. Along with the internet, using a librarian to help with your internet, or other, research can ensure you are using the best information out there. Now to market... 

Levinson, J.C. (2007). Guerrilla marketing: Easy and inexpensive strategies for making big profits from your small business. Houghton Mifflin Company

https://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914/ref=sr_1_4?crid=131TNV5PGKZZP&keywords=Guerrilla+Marketing%3A+Easy+and+Inexpensive+strategies&qid=1653170897&sprefix=guerrilla+marketing+easy+and+inexpensive+strategies+%2Caps%2C86&sr=8-4