The story telling of climbing Everest and building your start up hits the peak in chapter 4. There are other factors to consider now. Just as Yu considers her descent down the mountain, the product is going through pricing, customer base, and customers of customers.
In healthcare most prices are pre-determined (everything falls under Medicare pricing, but in order to say we can choose our own insurance in the U.S.A. people act like this does not happen). But it is important to use some of the pricing techniques discussed in this chapter: supply and demand analysis, extension pricing, etc....
The big take-away for me was not only selling to one customer base, but selling to the customer base of those customers. This builds strong alliances in that market. Perhaps you develop a doo-dad, and this doo-dad is sold to COMPY, and COMPY sells to FRED. FRED loves the doo-dad portion of the project and is developing a new product that could use a doo-dad. FRED will look to buy doo-dads from you. Or maybe FRAN is looking to upgrade a current project and has worked with COMPY in the past. She asks a representative from COMPY if they have any insight in how to explore the G capabilities, if a good relationship is built, COMPY might suggest a doo-dad.
Yu, H., (2021). Ascend your start-up: Conquer the 5 disconnects to accelerate growth. Made for Success Publishing.
https://www.amazon.com/Ascend-Your-Start-Up-Disconnects-Accelerate/dp/1641466219/ref=sr_1_1?crid=2VXKCBSGWX83Z&keywords=ascend+your+start-up&qid=1653066501&sprefix=ascend+your+start-up%2Caps%2C143&sr=8-1
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