Guerrilla Marketing: Chapter 2

Chapter 2 focuses on the need for guerrilla marketing, with its focus on the benefits of this technique for entrepreneurs. 

One point that jumped out at me was that as a small business there is an quick knowledge of what marketing techniques are working and which ones are not. Levinson notes that this type of knowledge can increase the effectiveness of the marketing campaign. When asking those in marketing agencies what types of campaigns were being used that made entrepreneurs successful, they were unable to answer. One might even say that those agencies are not seeing the forest for the trees. 

Within guerrilla marketing it is also important to use intelligent marketing and this includes a strategy and how to convey your message. Putting out a flyer that sends a message that is different from website can be confusing for the customer which can result in a loss. As a new small company with a new product it is important to send the same message through different mediums. Levinson states this can be done by narrowing down your message to no more then seven words. This is not an easy task, but by consistently streamlining from a long message to a shorter one, the core of what you want to say will shine through. 

Now, I recently had the following ad show up in one of my feeds. I felt it contained many of the items in guerrilla marketing; creative, topical, funny, and directed at one market (the side sleeper). I hope you enjoy it as much as I did. 

Levinson, J.C. (2021). Guerrilla Marketing: Easy and inexpensive strategies for making big profits from your small business. Houghton Mifflin Company. 

https://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914/ref=sr_1_4?crid=131TNV5PGKZZP&keywords=Guerrilla+Marketing%3A+Easy+and+Inexpensive+strategies&qid=1653170897&sprefix=guerrilla+marketing+easy+and+inexpensive+strategies+%2Caps%2C86&sr=8-4